NBA Black History Month: DREAM BIG
DREAM BIG is the NBA campaign launched in celebration for Black History Month. I created the logo for the platform. It embodies the spirit of the Black Diaspora, while inviting everyone to take part in the celebration of heritage.
The program launched on MLK Day 2014, and all teams wore the warm-ups featuring the logo.
NBA DREAM BIG Logo
AD: Michael Craighead
Designer: Michael Craighead
NBA DREAM BIG Logo, applied to the court for Black History Month.
AD: Michael Craighead
Designer: Michael Craighead
NBA Players during pre game, wearing the DREAM BIG warm-ups.
AD: Michael Craighead
Designer: Michael Craighead
Lebron James, center court with NBA DREAM BIG Logo in setting.
AD: Michael Craighead
Designer: Michael Craighead
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For NBA
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Type Logo design, application to swag materials
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