Super Bowl LII

Lexus made a lot of noise at Super Bowl LII. Launching their most technologically-advanced, high-performing vehicle ever, The LS 500. And what better way to do this than using Black Panther – the most technologically-advanced superhero in the Marvel Universe.

Long Live the King :30 for Super Bowl LII

We did more than just create a Super Bowl commercial

Lexus x Black Panther case study


  • Role Associate Creative Director | Art Director | Writer

  • For Lexus

  • Date 2018

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